What to Ask Customers + Fashion Sales

In this post, I want to share my favourite tips for fashion marketing and attracting customers to your brand. The practiced news is, these tips are perfect for whatever brand - even if you take a tiny marketing budget because many of these marketing strategies tin be implemented for gratuitous.

If you've been following me for a while, you'll know that I honey to get feedback and suggestions from my audience, and so that I tin provide you with fifty-fifty more useful and relevant content. Recently I was asking subscribers what they struggle with the nearly and many said that getting customers through the (virtual) door was something they plant hard. And not only that, converting browsers into buyers, on the few occasions that they do get website traffic.

Arrive near them

Information technology's super important to think about your customer when you do anything for your make, but especially marketing. Sales is and so much about phycology and making a connection with someone, so information technology's important to know who your customer is (or who your customer will be, if you're a new brand). If y'all're non sure what information you lot need nigh your audience, there's a weblog post hither which tin help.

I see and so many brands talking about themselves, their drove, their promotions, simply you really need to modify the conversation and make it near what'due south in information technology for the client. How volition your production help them or make their twenty-four hours better? Talk most the benefits of your products and how they will effect the customer, rather than just listing generic features of them (tip - this also works for product pages on your website, too).

Also, make sure that you're non just talking about yourself. Think most your customer's other interests too and create content (like blog posts, videos, social media posts, even podcasts) on a few central topics and effort to problem solve for your client - people are a lot more than likely to click on something which offers a solution to something they've been struggling with. For example, if yous take a fitness brand, yous could share tips for smoothies that requite y'all energy, your favourite workout routine or ways to minimise feeling sore the next solar day - whatever you call back your customer would find helpful.

Recall past social media marketing

There'southward a lot of other options out there, both costless and paid, then it'south important to consider if social media is the best option for you lot. I'd encourage brands to choose 1-two marketing methods to start with and do them actually well, rather than doing also many things and not achieving much in reality. Some other constructive marketing ideas are;

Improving your SEO, so y'all appear in search results
Pinterest; although technically a social media platform, this works more like a search engine and your posts terminal a lot longer
E-mail
Referrals - encouraging previous customers to share their experiences with others
Podcasting
Collaborating with other brands
Affiliate marketing
Influencer marketing
Guest posting on other websites and writing articles for magazines
Pitching to the press and being featured (i of my favourite marketing methods - it's free and gives your brand credibility)
Property events relevant to your audience'south interests
Online ads

To proper noun a few. Every bit you can see, there's a lot of options out there and chances are, you chose social media marketing because it'south familiar, free and easy to prepare up. If y'all are stuck for what to post and are spending a lot of time on social media with minimal results, you might want to check out The Mode Sales Kit here, which has 90 days and beyond of content ideas for your make.

Think about the whole 'journey'

It'southward really important to think about all of the steps between a customer going from never having heard of you, to making a buy. If you read my recent article on Instagram, yous'll know that yous need to do more than just tag some pretty pictures on social media in gild to make the sale! Information tells us that customers need to see our make multiple times before making a buy, only as about of your followers won't see your posts online due to social media algorithms, you need to come up with a strategy for not only getting the customers involvement in the first place, simply keeping their attention, giving them a functional and engaging spider web experience, getting them to proceed coming back and helping them to trust you. Eventually, when a customer is invested in you and trusts you, yous tin make the sale. This is a process I like to call, 'the sales journeying'.

It sounds similar a lot of work, right? Sales do have work, only the great thing nigh this method is that y'all build a tribe of 'raving fans' (a concept created by Ken Blanchard which refers to a customer who loves a make then much, they can't cease telling people out information technology). Raving fans non merely become your best customers who keep coming dorsum to purchase more product, just they also spread the word about you and your brand. Plus, you lot tin actually automate a lot of the process so that you spend less time on marketing and more fourth dimension working on things y'all enjoy. It's always an amazing feeling to wake up to sales and I know that with the right sales journey in place, this is possible for any style brand - information technology's true at that place'southward a lot of competition out at that place, but with the right marketing proposition, any fashion brand has the opportunity to make it.

I promise you lot've found these tips helpful! If you lot'd similar to learn more about growing your business and marketing, I'd like to invite you lot to checkout my Fashion Sales Kit. I'thousand super excited about this kit, which includes content ideas, swipe files and links to loftier quality photography that you can employ for gratuitous. Basically, the kit is designed so that yous can spend less than 10mins a day on your social media marketing. Sound good? You can view all of the details and register past clicking here. Alternatively, if y'all accept any questions on the class, I'd be happy to reply those for you - you tin click here to go far bear on, or email contact@thefashionbusinesscoach.com